A Logo image is the reflection of your brand, as your logo is the first thing your audience will see on your website, therefore you want your brand have the best first impression for that you need to know the meaning of different logos and what impact it will have in your brand so that you can choose the best logo for your brand.
1) Wordmarks logo
This is also known by the name logotyoes. If your brand is having a breviloquent name then you can have a wordmark which is a font based logo and focuses solely on your business name. As your brand name is catchy with a combination of stylish typography you can create a strong logo. What type of font style you are choosing is important because the focus will be on your brand. These logos helps to increase your brand recognition as they are timeless and versatile they don’t go out of style
The best part about such logos is they don’t need a variety of design elements to give it a classic look using just the name, font, colour plays a key role keeping it simple and cool they can adjust in any medium and size. It should be that effective so that your audience will remember your company name in the first interaction to draw the attention of your audience again and again. You need to create brand recognition through your wordmark logo which uses only letters without an image.
2) Lettermark logo
It is also a typography-based logo which depends upon font style and look but you should use this when you have a long brand name as it takes the abbreviation of the name, lettermark is easy because you don’t need to do much brainstorming with regard of your logo just take the initials of short form of your brand name add a eye catching typography style and your logo is ready.
In this current world where youngsters prefer abbreviation more than using full form your logo can play a vital role in attracting them but be careful of not using boring, already used designs while creating a lettermark logo.
3) Abstract logo
Abstract logo is like a symbol based pictorial logo that conveys your brand essence without using the exact image of what your brand is all about. It works really well because it creates a unique picture style for your brand that gives an eye-catching look, but dont add too much abstraction on you logo which may confuse the customer to identify the brand identity so need to be unique and simple in designing
But you have to be very specific with image design to make it attractive with meaning so that it can convey exactly what your company does. Through using vibrant colours and style you can attach meaning and essence of your brand to your logo.
Also, you need to be very specific with abstract logos so that it should portray a wrong message to the public and must not be hard to understand, excess adding of details in your design can also go against you as it wont portray a clear image of your business.
4) Mascot logo
Having a mascot logo is the cutest and friendliest logo you can have; these types of logo have an illustrated character. It gives your audience an easy way to connect and understand the company and gives a friendly outlook whenever they view your logo.
This type of logo is primarily meant to entertain the audience while theres no rule book about who should use such logos but it works great if you have a brand for the children to use cartoonish symbols or if you are running a restaurant keeping a mascot chef may look cool.
Mascot acts like your brand ambassador so use vibrant colours, unique, and adorable which will filch the attention of your audience
5) Emblem Logo
Emblem logo have been in use for a long time, it uses symbols or icons to represent the brand both the traditional and modern touch in an emblem logo is highly recommended as it assures the people your company is running for a long time and will remain there, the traditional look gives your brand a much richer in details which gives the logo an official look.
Emblem logo lacks versatility and scalability in it as compared to other logos because you can’t do much about the design and size as decreasing the size loses the resolution and changes the uniqueness of the logo,but it gives a powerful feel to your brand as it is memorable and professional in look.
6) Combination Logo
In the current world where things are being updated day by day, you wont like to stick with a single logo. Try creating a logo by using different combinations like having a picture and text together or a letter with a mascot.
If you have just started your business then you should try having a combination logo as it looks creative if done well and also if your customer fails to recall your brand name at least they can guess it by the image or other elements that you used.
7) Dynamic logo
Have you gone bored by using the same logo style everywhere then you should try the dynamic logo as it can modify and adjust in any scenario with such logo you can also show as much creativity as you want rather than having a monotonous font and style you can change it in different platforms as per the need.The consistency of your core element is important whether it’s the font, colour or style.
Having a dynamic logo shows off your creative look and fulfils the desire for variability it is also important to show brand visibility in all the ways possible which allows you to upscale your brand.
With having a variety of options in dynamic logos you can take different ideas and combine them to create a cool design without changing too much of the original design.
This will also keep your audience engaged and curious to know what style you are going to have next for the logo. Such types of logos are mainly used in the entertainment or creative industry.