When it comes to technical SEO, there are a few common mistakes that can be easily avoided. Here’s a list of some of the most common and how you can avoid them to maintain the performance of your Top SEO company Sydney:
Incorrect redirection
Redirects are meant to be permanent, not temporary. It’s true that some redirects have a limited lifespan (such as 301 or 302), but most of the time they should be permanent.
However, if you have a situation where your website needs an internal redirect (for example, when you change domain names), this can cause issues with search engines because they won’t know where to send traffic. You’ll want to use an HTTP code like 307 Temporary Redirect instead, which will allow search engines to keep all of their backlinks intact while still directing users where they need to go.
Improper URLs
It’s common for URLs to change over time, but you should never be changing your product or article URLs. It makes it difficult for users to find what they’re looking for and can also cause a drop in search rankings as Google sees the new URL as a new page.
When it comes to links from other sources (such as affiliate links), there are a few things that you need to avoid:
- Using dynamic parameters that aren’t actually dynamic
- Using multiple keywords in one link (this is called cloaking)
Problems with canonisation
The canonisation is the process of redirecting a URL to another URL. It’s an important part of SEO, usability and search engine bots. It’s also very important for users.
If you’ve got a canonical problem, it can be very confusing for search engine users since they may see different results on different pages or in different parts of your site. Plus, if someone clicks on one of your pages but gets taken somewhere else instead, that’s not good for the user experience either!
Internal server errors
Internal server errors are a common problem that can be difficult to diagnose. The most important thing to do when you see an internal server error is to check the server logs to see if it has returned any HTTP error codes. If it has, you can use the code numbers (which are explained in this article) to determine what caused the problem and how to fix it.
Conclusion
Improperly implementing internal server errors can be costly. It’s important to make sure that your website is optimised for search engines and easy for visitors to use. Hope you found the blog useful to prevent technical mistakes and rank your website on top of the search engine.
