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A Data-Driven Marketing Insight: The Power of EdTech Analytics

martech cubeBusinessSeptember 25, 2023

Introduction The Role of Analytics in Ed Tech Marketing1 User Behavior Analysis1.2 Personalized Content Recommendations Marketing Education and Training in the Ed Tech Sector2.1 Curriculum Development2.2 Personalized Learning Conclusion Introduction In today’s fast-paced digital landscape, data-driven marketing has become the backbone of successful strategies. …

MarTech Interview with Tom Hennessey, Chief Marketing Officer at iBASE-t

martech cubeBusinessSeptember 22, 2023

How would you define the role of technology in modern marketing strategies, especially within the manufacturing industry?The buyers within the manufacturing industries that we serve primarily source their information online. In fact, I’ve seen research that says close to three …

MarTech Interview with Carter Lloyds, Chief Marketing Officer at QAD

martech cubeBusinessSeptember 20, 2023

Can you tell us about the marketing technology stack currently in use at QAD?We use a number of technologies to support our marketing efforts. QAD uses Salesforce as its CRM. In the area of Marketing Automation, we use Marketo and …

Building a High-Impact Content Marketing Strategy: From Ideation to Distribution

martech cubeBusinessAugust 30, 2023

Need help building a high-impact content marketing strategy? Get expert tips on ideation to distribution. Understanding Your Audience Knowing your audience is the first, and perhaps most crucial, step in creating a high-impact content marketing strategy.Just like a friend knows …

MarTech Interview with Francois-Xavier Reodo, Chief Marketing Officer at Capgemini Invent

martech cubeBusinessAugust 29, 2023

FX, please introduce yourself to our audience. What inspired you to pursue a career in marketing, and how did you get your start in the field? My name is Francois-Xavier, aka FX. I have built my career through diverse Marketing …

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From the Classroom to the Kitchen: Nolan Feldman’s Exceptional Dual Journey

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