Non-Carbonated Soft Drinks Industry Overview
The global non-carbonated soft drinks market size was valued at USD 130.76 billion in 2021 and is expected to expand at a CAGR of 6.9% from 2022 to 2028.
Availability of a variety of non-carbonated drinks, increasing per capita income, and a growing consumer base are expected to promote the non-carbonated soft drinks market growth. Additionally, changing lifestyle encourages the citizens to consume Ready to Drink (RTD) which replaces solid food and satisfies the need of nutritious need of the body. Moreover, multiple key vendors are investing in R&D for improving the production of the food and beverages industry. In addition to this, the increasing consumers' inclination toward drinking healthy beverages and changing dietary pattern are propelling the market growth over the last few years.
Gather more insights about the market drivers, restrains and growth of the Global Non-Carbonated Soft Drinks Market
The lockdown announced during the COVID 19 pandemic by governments of various countries had restricted or citizens prefer to stay at home as a precautionary measure. Various exhibitions, sports events, and other public events were canceled across the globe by measures arising from COVID-19 restrictions. Moreover, the market experienced a shortfall in the sales of non-carbonated soft drinks products owing to disturbed supply chains, restricted production, and reduced demand across the globe. Though, citizens are more health-conscious and focused on improving their immune system to maintain fitness, this will create opportunities for the industry players. Thus, the market is expected to witness a healthy market growth rate in the forecast period.
Beverages are liquid food that can be consumed for hydration or as a source of energy. Different types of non-carbonated drinks are available in the market that satisfies the consumer’s demand. Non-carbonated soft drinks are broadly categorized as tea, coffee, and sparkling & flavored water. In addition to this, the continuous development of innovative products and attractive packaging increases the demand for non-carbonated soft drinks in emerging economies. Moreover, the rising demand for low-sugar soft drinks from consumers is accelerating the market growth. Additionally, the rising investment by the key market players in advertising campaigns, social media marketing, and promotional activity are accelerating the market growth in the forecast period.
The increasing demand for natural and chemical-free soft drinks across the globe is fueling the growth of the market. Moreover, the rising consumer health awareness is bringing down the demand and consumption for carbonated, and high sugar drinks, the effects of which can be seen across the distribution channels. Furthermore, the increasing accessibility of non-carbonated soft drinks across the globe is one of the major key factors rising the consumption of these products among consumers. Additionally, the growing demand for nutrition-oriented beverages products is expected to accelerate the market growth in the forecast period.
Moreover, leading manufacturers of soft drinks are incorporating various quality checks, safety standards, and measurements, in an attempt to boost customers’ trust and confidence in their products across the globe. Moreover, companies are constantly establishing customer engaging techniques to attract consumer attention toward beverages products. However, government guidelines in countries such as the U.S., Germany, U.K., France, and India are expected to maintain the quality of these products. The published federal guidelines and rules ensure the quality of products should be up to the hygienic standards for consumption.
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- Carbonated Soft Drink Market – The global carbonated soft drink market size was valued at USD 221.6 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 4.7% from 2021 to 2028. Modern-day consumers can be seen focusing on convenience, and thus a large part of everyday purchase includes single grab-and-go products rather than the conventional bulk buying products.
- Soft Drinks Market – The global soft drinks market size was valued at USD 416.19 Billion in 2021 and is expected to expand at a CAGR of 5.2% from 2022 to 2028. Rising disposal incomes, changing lifestyle, and a growing population is expected to promote market growth over the next few years. The growing demand for clean-label, gluten-free, low-calorie, and low-carb products drives the global soft drinks market.
Non-Carbonated Soft Drinks Market Segmentation
Grand View Research has segmented the non-carbonated soft drinks market based on product, gender, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2017 – 2028)
- Sparkling & Flavored Water
Distribution Channel Outlook (Revenue, USD Million, 2017 – 2028)
- Hypermarkets and Supermarkets
- Convenience Store
Regional Outlook (Revenue, USD Million, 2017 – 2028)
- North America
- Asia Pacific
- Central & South America
- Middle East & Africa
Market Share Insights
- July 2020: Diageo launched a sugar-free RTD which contains less than 100 calories. These launched products focus more on health and wellness. The products are available in natural fruit flavors such as orange mango, cranberry lime, and watermelon.
Key Companies profiled:
Some prominent players in the global non-carbonated soft drinks market include
- Pepsico, Inc.
- The Coca-Cola Company
- Keurig Dr Pepper Inc (KDP)
- Red Bull GmbH
- Unilever PLC
- Monster Energy Company
- AriZona Beverages USA LLC
- Hint Inc.
- Spindrift Beverage Co., Inc.
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