The Tissue Products Market is estimated to be valued at US$ 80.99 billion in 2022 and is expected to exhibit a CAGR of 6.55% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Tissue products include a wide range of paper-based hygiene products such as toilet paper, paper towels, facial tissues, baby wipes and others. These products have become an integral part of daily life for most populations around the world. Rapid urbanization and increasing disposable incomes in developing nations have led to higher consumption of tissue products. Moreover, widespread awareness about hygiene and sanitation is driving demand for tissues as a more hygienic alternative to other traditional methods. Key manufacturers offer a variety of tissue products targeted at different consumer segments with varied features such as strength, softness, thickness and scent.
Market Dynamics:
Increasing health awareness among global population regarding hygiene is expected to remain a key driver for the tissue products market over the forecast period. Regular usage of tissue products help maintain personal hygiene and hand hygiene which is important for prevention of communicable diseases. According to the United Nations, 55% of the world’s population currently lives in urban areas, and by 2050, 68% of the world’s population is projected to be urban. This rapid urbanization is increasing demand for packaged consumables like tissue products in developing countries. Furthermore, rising disposable incomes is allowing greater accessibility of tissue products across economic classes in emerging markets. Key manufacturers are focusing on product innovation and introducing new variants targeted at various consumer segments to boost sales volumes. For example, addition of lotions, moisturizers and
SWOT Analysis
Strength: Tissue products have three main strengths – hygienic, affordable and convenient. They help maintain good personal hygiene in an affordable and accessible way. Tissue papers are also very light weight and portable making them convenient to carry.
Weakness: Tissue papers have very low recycling rates as they often get contaminated with other wastes. They also have a negative impact on the environment as most varieties are not biodegradable. Dependency on virgin pulp further strains forest resources.
Opportunity: Rising health and hygiene awareness among consumers is driving the demand for tissue products. There is also a growing demand for sustainable and eco-friendly varieties.
Threats: Stiff competition from substitute products like cloth towels and changing consumer preferences towards them pose a threat. Stringent environmental regulations regarding usage of virgin fibers and disposal of waste can negatively impact profits.
Key Takeaways
The Global Tissue Products Market is expected to witness high growth, exhibiting CAGR of 6.55% over the forecast period, due to increasing health awareness among consumers. North America dominates the market currently due to large per capita tissue consumption in countries like US and Canada. However, Asia Pacific is likely to emerge as the fastest growing region due to improving standards of living and expanding production capacities in countries like China and India.
Regional analysis
Europe is another major tissue products market led by countries like Germany, Italy and UK. Large presence of baby wipes manufacturers and high disposable income levels drive tissue demand in the region. On the other hand, Latin America and Middle East & Africa are identified as emerging tissue markets with opportunities for further penetration.
Key players
Key players operating in the tissue products market are ssity AB, Kimberly-Clark Corporation, Georgia-Pacific LLC, Asia Pulp and Paper Group, Procter & Gamble Co., Sofidel Group, CMPC Tissue S.A., WEPA Hygieneprodukte GmbH, Metsä Group, and Cascades Inc. Leading companies are focusing on expanding their product portfolio through innovative offerings while targeting high growth markets through strategic acquisitions and collaborations.
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