The global location analytics market size reached USD 14.05 Billion in 2020 and is expected to register a CAGR of 15.3% during the forecast period, according to latest analysis by Emergen Research. Global location analytics market revenue growth is expected to be driven significantly by increasing application of spatial data and analytics across various industries. Increasing use of social networks for customer engagement is also expected to act as a catalyst for revenue growth of the global location analytics market going ahead. Rising demand for geographical predictive analytics is expected to further boost revenue growth of the global location analytics market revenue in the near future.
Furthermore, the report provides a comprehensive analysis of the factors that are likely to bolster or impede the growth of the market in the coming years. The report considers the COVID-19 pandemic that is currently unfolding as a key market influencer. The report provides a thorough estimation of the overall impact of the pandemic on the Location Analytics market and its vital segments. The report also discusses the impact of the pandemic across different regions of the market. It also offers a current and future assessment of the impact of the pandemic on the Location Analytics market.
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Some Key Highlights from the Report
- Solution segment revenue is expected to expand at a significant CAGR during the forecast period. Rising adoption of location analytics solutions among end-users is expected to boost revenue growth of this segment going ahead.
- The indoor segment is expected to lead in terms of revenue over the forecast period due to increasing use of smartphones with technologically advanced location-based services.
- The sales & marketing optimization segment is expected to lead in terms of revenue over the forecast period due to increasing use of location analytics to optimize marketing and sales by executing different marketing and advertisement activities based on location data.
The report further divides the Location Analytics market into key segments such as types, applications, end-user industries, technologies, and key regions of the market. The report also sheds light on the segment and region exhibiting promising growth in the Location Analytics market.
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Location Analytics Market Segmentation
Emergen Research has segmented the global location analytics market on the basis of component, location, application, end-use, and region:
- Component Outlook (Revenue, USD Billion; 2018–2028)
- Location Outlook (Revenue, USD Billion; 2018–2028)
- Application Outlook (Revenue, USD Billion; 2018–2028)
- Customer Experience Management
- Risk Management
- Remote Monitoring
- Emergency Response Management
- Sales & Marketing Optimization
- Supply Chain Planning and Optimization
- Location Selection and Optimization
- End-Use Outlook (Revenue, USD Billion; 2018–2028)
- Media and Entertainment
- IT & Telecom
- Retail & Consumer Goods
- Transportation and Logistics
- Energy and Utilities
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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The report also studies the key companies of the Location Analytics market along with analysis of their business strategies, M&A activities, investment plans, product portfolio, financial standing, gross profit margin, and production and manufacturing capacities.
Some players analyzed in the report are:
Google LLC, Esri Global Inc., Precise.ly Inc., TomTom N.V., Zebra Technologies Corporation, Alteryx, Inc., Sparkgeo Consulting Inc., PlaceIQ, Inc., Geoblink SL, and Galigeo
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Key Questions Answered by the Report:
Which region is expected to dominate the market in the coming years?
What are the recent technological and product advancements occurring in the market?
What are the key strategies adopted by the prominent players in the Location Analytics market?
What are the key product types and applications of the Location Analytics industry?
What is the outcome of SWOT analysis and Porter’s Five Forces analysis?
How is the competitive landscape of the Location Analytics market?
Who are the key players in the industry?
What is the growth rate of the industry over the coming years?
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