Low Alcohol Beverages Market Outlook
In 2020, the global low alcohol beverages market was valued at USD 889.7 million and is expected to register a CAGR of 4.3% between 2021 and 2028. Low alcohol beverages include drinks that have an “alcoholic strength by volume” (ABV) of between 0.05% and 1.2%. Low alcohol beverages are going mainstream and are set to become serious contenders in the overall beverage industry in the next couple of years. One of the key driving forces behind its growth is rising consumer awareness, especially among young millennials, about the health risks associated with excessive alcohol intake. Consumers are becoming increasingly conscious about their physical and mental health, leading to a decline in the consumption of high ABV beverages.
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Various factors are propelling the Low Alcohol Beverages Market. Such factors, according to the latest Market Research Future report, include new product development and innovative packaging, research and experiments with new flavors, burgeoning demand for long drinks and cocktails, inclination towards luxury for rising disposable income, growing awareness about ready to drink alcoholic beverages, and increasing preference for ready to drink cocktails by millennials.
On the contrary, increasing anti-alcohol campaigns, stringent rules & regulations on the Low Alcohol Beverages advertising, easy availability of alternative products, cultural beliefs, vivid duties and taxation, and harmful effects of consuming Low Alcohol Beverages market are factors that may hamper the Low Alcohol Beverages Market growth during the forecast period.
The outbreak of the COVID-19 pandemic affected various industries worldwide. But it created great opportunities for the Low Alcohol Beverages Market. During the COVID-19 pandemic, the governments across various countries-imposed a lockdown. Hence, all the retail stores were ordered to be closed. This made the people start to panic about buying low alcohol beverages in bulk. Also, such beverages are healthier to drink during COVID-19. During this time, the eCommerce platforms stood as a boon to the consumers as they started delivering low alcoholic beverages to the customers. Many online alcohol delivery service providers witnessed a huge increase in their sales during the pandemic. However, the growth in the preference of the consumers toward healthier drinks is estimated to create a good impact on the alcohol consumption trends during the forecast period.
Key Players of Low Alcohol Beverages Market
- Anheuser Busch InBev.
- Carlsberg Group
- Constellation Brands
- Diageo Plc
- Heineken Holding Nv
- Accolade Wines
- United Breweries Group
- The Brown–Forman Corporation
- Bacardi Limited
The Market Research Future report offers a complete segmental analysis of the Low Alcohol Beverages Market based on distribution channel, packaging type, and base type.
By base type, the Low Alcohol Beverages Market is segmented into gin, vodka, rum, whiskey, and others. Of these, the rum segment will lead the market during the forecast period as various flavors are easily infused in rum. This will be followed by the vodka segment.
By packaging, the Low Alcohol Beverages Market is segmented into cans and bottles. Of these, the bottle segment will have the largest share in the market during the forecast period for its high impermeability.
By distribution channel, the Low Alcohol Beverages Market is segmented into non-store-based and store-based. The store-based is again segmented into specialty stores, supermarkets and hypermarkets, and others. Of these, the store-based segment will have the maximum share in the market during the forecast period owing to the availability of Low Alcohol Beverages in plenty in supermarkets & hypermarkets.
By region, the Low Alcohol Beverages Market report covers the latest trends and growth opportunities across Europe, North America, the Asia Pacific, and the Rest of the World. Of these, Europe will lead the market during the forecast period of the emergence and presence of key market players, a significant rise in the production rate and sales, and high alcohol consumption.
The Low Alcohol Beverages Market in the APAC region will grow at the highest CAGR and the fastest pace of its increasing consumption by millennials.
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The Low Alcohol Beverages Market in North America will have a healthy growth during the forecast period. Various factors are propelling the growth of the Low Alcohol Beverages Market in the region, such as high accessibility of Low Alcohol Beverages, the shift in consumer lifestyle, inclination towards luxury, and innovation & development of new products. These beverages are highly preferred for their low alcoholic content, which again is adding to their growth. The US followed by Canada are the chief contributors to this region.
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