72% of B2B organizations leverage blogs for content marketing to improve their online presence, drive website traffic, generate leads, and improve search engine rankings. They consider blogging as an essential component of successful content marketing strategies in the realm of digital marketing. The same applies to B2C brands that also benefit from blogging through increased engagement with the brand, web traffic, and the establishment of trust and familiarity. According to a survey conducted by HubSpot, businesses that prioritize blogging efforts are 13 times more likely to see a positive return on investment. This highlights the importance of blogging in building trust and familiarity with the brand, which can lead to increased engagement and web traffic for brands.
Now, let us explore seven surprising benefits of blogging that you may not have considered, but that can significantly impact your online presence and business growth.
1. Brand Building to Stand Out Among the Crowd
Blogging is a powerful tool that can help you build a strong brand identity and establish a unique voice that sets you apart from your competitors. By creating high-quality, engaging blog content that aligns with your brand messaging, you can develop a distinctive voice that resonates with your audience and reinforces your brand identity. Incorporating your brand’s aesthetics, such as image selection and layout, into your blog can also help create a consistent brand image and make a lasting impression on your audience.
The best example here is HubSpot whose blog content is consistently high-quality, informative, and engaging. They also incorporate their brand’s aesthetics, such as their signature orange color, into their blog design to create a consistent and memorable brand image. As a result, HubSpot has established itself as a leader in inbound marketing, with a strong online presence that resonates with their target audience and helps drive business growth.
2. Boost Your Website’s Visibility
Blogging is a highly effective strategy for increasing your website’s visibility and driving organic traffic. By consistently publishing high-quality, relevant content on your blog, you can attract new users to your site who discovered your content through search engines or social media, rather than a direct search for your business or company name.
However, it’s important to note that building blog momentum requires time and dedication, similar to investing. With a minimum of 24 to 50 articles, you can start to see a significant increase in organic traffic to your website.
Moz’s blog content is focused on providing value to their audience, with in-depth guides, research, and expert insights on topics related to SEO and digital marketing. By consistently publishing high-quality content, they have built a loyal following of followers who regularly visit their website and engage with their content.
3. Higher Search Rankings
Blogging is an effective strategy for maintaining the freshness of your website and improving its search engine rankings on Google. By incorporating short-tail and long-tail keywords into your blog content, you increase your chances of ranking on the first page of search engine results for relevant search terms.
In addition to using targeted keywords, blogging also enables you to link to your website’s most important pages, which can help increase the average time spent on your site and decrease the bounce rate. This, in turn, can positively impact your website’s search engine ranking.
An Indian organization that has successfully used blogging to improve their search engine rankings is YourStory, a media company that covers stories and insights about startups and entrepreneurs in India. By consistently publishing high-quality content that is optimized for search engines, YourStory has been able to improve their search engine rankings and become a go-to source for news and information related to entrepreneurship and startups in India.
4. Build Relationships That Last
Publishing a blog on your website can help your audience find solutions to their problems, while also providing a platform to develop long-lasting and powerful customer relationships. This is a key benefit of blogging that marketers greatly value, as it can help you acquire new customers and maintain existing ones.
Blogging also allows you to provide existing customers with free tutorials and educational information, which can improve their experience with your brand and encourage them to stay loyal to your business.
Flipkart, India’s largest e-commerce company, has a blog called “Stories by Flipkart” which focuses on topics related to lifestyle, technology, and e-commerce. They regularly publish high-quality, engaging content that not only promotes their products but also provides value to their customers. They use their blog to showcase their products in real-world settings and provide helpful tips and advice on how to use them.
5. Audience and Community Building
Blogging can be an effective tool for audience and community building as it provides an avenue for regular interaction with your target audience. By encouraging comments and feedback on your blog posts, you can foster a sense of community and establish a relationship of trust with your readers.
Through your blog, you can share valuable insights and information related to your brand or industry, and engage your readers in meaningful discussions. This can help you attract like-minded individuals who share your interests and values, and build a loyal following of fans, followers, and subscribers.
6. FAQ Section for Customer Problems
Publishing regular blog posts on your website and other platforms can be an effective strategy to help customers resolve common issues they may face while using your products or services. By creating a FAQ or frequently asked questions section, you can quickly provide answers to customer inquiries and save time for both your support team and customers. It will enable you to provide quick and easy solutions to common problems, which can significantly improve customer satisfaction and loyalty.
For example, Airbnb has a comprehensive FAQ section that covers various topics related to booking, hosting, and traveling with Airbnb. This allows customers to quickly find answers to common questions they may have, reducing the need for contacting customer support.
7. Establishing Authority and Credibility
Blogging is an effective way for businesses to establish authority and credibility by sharing their expertise and providing value to readers. By consistently creating high-quality content that meets the needs and interests of their target audience, businesses can build trust and position themselves as thought leaders in their industry.
We have helped Emeritus, one of our esteemed clients, share its expertise and provide valuable insights to the target audience through blogs, positioning itself as a thought leader in the field of online education and upskilling. As a result, the company has built a loyal following of readers who look to it for guidance and advice.
Get Ahead of the Competition with Blogging
Regular blogging is an unbeatable way to build a community or connect with a targeted audience. Eridium Digital can help you create engaging blog posts that provide real value to your readers and help you grow your business. By maintaining a blog, potential buyers can evaluate your website and blog, ultimately leading to quick revenue for your business.