Did you know if your website is not well-designed and not user-friendly, your potential customers will search for alternatives within 3 seconds?
The page load speed should be amazing, additionally, there should be elements on your website that attract and retain visitors.
If you are facing intense competition or not getting the expected revenue growth, then in Kelowna website redesign can provide an opportunity for success. In today’s post, we will discuss the key steps of website redesigning that you can consider to enhance the user experience (UX) and optimize your online presence.
- Start with user persona: Before you begin redesigning, conduct a user survey and make use of data and analytical tools to identify the pain points of your target audience. For instance, you can ask users for feedback on usability or navigation related complaints. This will give you a starting point to improve your website design.
- Consider working on the information architecture: If a new user visits your website, they should be able to navigate effectively. You can streamline the information architecture, which in simple words means grouping related pages together to make navigation concise. An example can be dropdown menus that help in navigation.
- Forms and call to action: Simplify forms and CTAs, it will encourage user engagement when visitors know that the website takes the least effort. Ask for only essential information in the forms and provide clear instructions. CTAs should be to-the-point and concise, like “Sign Up Now” or “Get a Free Consultation.
- Visual appeal: When it comes to website redesign, you obviously want to consider the aesthetic aspect. Make sure there are enough descriptive labels to make your website informative, however, you should avoid overwhelming users with too many options. A website redesign expert can guide you in finding balance. They can also guide you on the trendy color palette, typography, and overall design style. Ideally, you should consider whitespace to improve readability and highlight key elements.
Final words
Website redesign contributes a lot to user experience. Follow the steps shared above to drive better results. To meet user expectations, you can also connect with SEO Resellers Canada. It is a leading agency in Kelowna for website design.
